Paid Ads
Paid Advertising (Meta & Google)
Ads do not find product-market fit — they amplify what already sells. Used after your store and organic channels work, they give instant, scalable, controllable volume.
Best for: Sellers who have already made 20-50 organic sales and know which products convert, ready to scale with ₹300-5,000/day.
61% ROAS lift
Click-to-WhatsApp ads deliver vs standard website ads in India
Pidi handles this for you
Automation built in.
Conversion tracking setup
Meta Pixel and Google Tag installed automatically on your store.
Product feed for shopping ads
Catalog syncs as a product feed — always up to date for ad platforms.
Landing pages built to convert
Fast-loading product pages with clear pricing and one-tap UPI checkout.
Ad copy and creative suggestions
Multiple ad copy variations and creative approaches to test.
You handle this
Your touch matters.
Set and own the budget
Start at ₹300-500/day — your first ₹5,000 is tuition, not profit.
Approve creative and targeting
Pidi suggests ad copy and targeting — you approve and decide.
Read results and kill what fails
Pause ads not converting after ₹2,000-3,000. Double down on winners.
Make sure the offer is genuinely good
Ads amplify your offer — they cannot fix weak products or pricing.
Step-by-step
01
Make sure you are ready for ads
20+ organic sales, converting product page, reviews, smooth checkout.
02
Install Meta Pixel and Google Tag
Connect your ad accounts in Pidiga settings — no code needed.
Pidi can do this — ask on WhatsApp
03
Start with one Click-to-WhatsApp ad on Meta
Best-selling product, ₹300-500/day, your city + category interest.
04
Test 3 ad creatives against each other
Product photo, video demo, and testimonial — run 5-7 days, keep the winner.
Pidi can do this — ask on WhatsApp
05
Read the numbers and scale or kill
Not profitable after ₹2,000-3,000? Kill it. Profitable? Scale 20% every 3 days.
06
Set up retargeting
Ads for store visitors who did not buy — convert 3-5x better than cold ads.
Pidi can do this — ask on WhatsApp
Pro tips
Do not run ads until you have 20+ organic sales and a page that converts.
Start at ₹300-500/day. Test 7 days before judging — scaling too fast burns budget.
Click-to-WhatsApp ads convert 61% better than website-only ads in India.
Kill any ad not profitable after ₹2,000-3,000 spent. No emotional attachment.
Always test 3 creatives at once — the winner is never the one you expect.
How much should I spend on ads to start?
₹300-500 per day is enough to learn. That is ₹9,000-15,000 per month. Do not spend more until you find a profitable ad. One profitable ad at ₹300/day beats a big budget spread across guesses.
Should I use Meta (Facebook/Instagram) ads or Google ads?
Start with Meta — specifically Click-to-WhatsApp or Instagram traffic ads. Meta is better for visual product discovery. Move to Google Search ads later when people are actively searching for your product category.
My ad is not getting clicks. What should I change?
Almost always the creative (image or video). Try a new photo, a different headline, or switch from image to video. If clicks are fine but nobody buys, the problem is your product page, not the ad.
When should I start running ads?
After you have: (1) 20+ organic sales, (2) a product page that converts, (3) reviews and social proof, and (4) smooth checkout. For most sellers, this is month 2-3 at the earliest.
Can Pidiga help me run ads?
Pidi handles the technical setup — pixel installation, product feed, and landing pages optimized for conversion. Pidi also drafts ad copy and creative variations. You control the budget and targeting.