WhatsApp
WhatsApp Commerce
72% of product discovery in India now happens on WhatsApp, and nearly 60% of users have bought after a chat offer. This is your highest-conversion channel.
Best for: Every Indian seller. WhatsApp is where Indian buyers prefer to ask questions, negotiate, and place orders — especially first-time online buyers.
98% open rate
WhatsApp messages are opened — compared to 20% for email and 5% for Instagram posts
Pidi handles this for you
Automation built in.
Catalog sync with your store
Store products auto-appear in your WhatsApp Business catalog.
24/7 automated responses
Pidi answers buyers and takes orders on WhatsApp around the clock.
Broadcast message writing
Pidi writes broadcast copy with product images — send in one tap.
Lifecycle messaging
Cart reminders, back-in-stock alerts, and win-back messages on autopilot.
Payment link generation
UPI payment links shared directly in chat — buyer pays without leaving WhatsApp.
You handle this
Your touch matters.
Build your opt-in list
Collect phone numbers at every touchpoint — never add without permission.
Add the personal touch
Voice notes, packing videos, quick replies — personal touch converts 3x more.
Decide offers, timing and tone
Choose what to broadcast, when, and how to balance promotion with value.
Respect every opt-out
Honour opt-outs instantly — one bad broadcast can get you reported.
Step-by-step
01
Set up WhatsApp Business properly
Download WhatsApp Business, add your details, and set up your catalog.
02
Build your opt-in list from day one
Add "Message us on WhatsApp" to store, bio, packaging, and cards.
Pidi can do this — ask on WhatsApp
03
Set up automated messages
Auto-replies, greetings, and quick replies — Pidi handles 24/7 responses.
Pidi can do this — ask on WhatsApp
04
Send your first broadcast
Create a broadcast list and send a value-first message to existing customers.
Pidi can do this — ask on WhatsApp
05
Convert chats into store orders
Share direct product links when buyers show interest — close in the chat.
Pidi can do this — ask on WhatsApp
06
Build a weekly broadcast rhythm
New arrivals Tuesday, weekend offers Friday — 1-2 broadcasts per week max.
Pidi can do this — ask on WhatsApp
Pro tips
Your WhatsApp list is your most valuable asset — treat contacts like relationships.
Best broadcast times: 10-11 AM and 7-8 PM. Avoid Mondays and late nights.
Reply within 5 minutes — response speed is the #1 predictor of WhatsApp conversion.
Use broadcast lists, not groups — private messages feel personal, groups feel spammy.
WhatsApp cart recovery gets 3-5x higher open rates than email. Set it once.
WhatsApp Status disappears in 24 hours — use that urgency for flash offers.
Can I use my personal WhatsApp number?
You can, but a dedicated WhatsApp Business number is better. It separates personal and business chats, enables catalogue features, and looks more professional. You can use a second SIM or a virtual number.
How many messages can I send per day?
WhatsApp Business allows broadcast lists of up to 256 contacts each. For larger lists, the WhatsApp Business API (which Pidiga integrates with) supports thousands of messages. Start with the app, scale to the API when you outgrow it.
Will my number get banned for sending broadcasts?
Only if people report you. Always get opt-in permission, offer easy opt-out, send valuable content (not just promotions), and limit to 1-2 broadcasts per week. Pidi helps you stay within safe limits.
Should I use WhatsApp or Instagram for selling?
Both, for different stages. Instagram is for discovery — strangers find you there. WhatsApp is for conversion and repeat orders — people who already know you buy here. Instagram attracts, WhatsApp converts, your Pidiga store closes.
What should I send in my first broadcast?
Start with value, not a discount. Share a new product with a great photo, a useful tip related to your product, or a behind-the-scenes story. Build the habit of opening your messages before you ask for a sale.