Referrals & Reviews
Referrals & Reviews
Word of mouth is the most trusted marketing there is. Reviews and real customer content beat discounts for winning over the hesitant first-time buyer.
Best for: Sellers with 30+ happy customers who want to turn word-of-mouth into a systematic, scalable growth engine.
92% of consumers
trust referrals from people they know over any form of advertising
Pidi handles this for you
Automation built in.
Automated review requests
Review request sent via WhatsApp 3 days after delivery — perfectly timed.
Referral codes and tracking
Unique referral codes per customer with automatic reward tracking.
Reviews displayed on your store
Star ratings, photos, and verified badges on product pages automatically.
Easy share buttons
One-tap sharing to WhatsApp, Instagram, and other platforms.
You handle this
Your touch matters.
Deliver an experience worth talking about
Handwritten note + beautiful packaging costs ₹20-50 and drives referrals.
Ask happy customers personally
A personal WhatsApp message gets 5x more reviews than automation alone.
Re-share customer content
Repost tagged photos with permission — every share is free advertising.
Design a referral reward worth acting on
"Give ₹100, Get ₹100" works. "Get 5% off" does not.
Step-by-step
01
Deliver an experience worth talking about
Handwritten notes and surprise samples cost ₹20-50 but generate thousands.
02
Ask every customer for a review after delivery
WhatsApp message 2-3 days after delivery with a direct review link.
Pidi can do this — ask on WhatsApp
03
Set up a referral program
"Give ₹100, Get ₹100" — Pidi generates codes and tracks everything.
Pidi can do this — ask on WhatsApp
04
Feature customer photos and reviews on your store
Real customer photos convert first-time buyers 2-3x better than yours.
Pidi can do this — ask on WhatsApp
05
Incentivize photo reviews
Offer ₹50 credit for photo reviews — 10x more convincing than text only.
06
Re-share customer content on social media
Repost reviews on Stories and Status — each share drives more referrals.
Pro tips
A ₹2 handwritten thank-you note generates more referrals than a 10% discount.
Customer photos convert 2-3x better than professional shots — ask every buyer to share.
"Give ₹100, Get ₹100" works. "Get 5% off" does not — make rewards meaningful.
92% of consumers trust referrals from people they know. Delight drives growth.
Ask for reviews 2-3 days after delivery — tried it but still excited.
A negative review handled well builds more trust than no negatives at all.
How do I get my first reviews if I am just starting?
Your first 10-20 customers are your review foundation. Personally message each one after delivery and ask. Offer a small thank-you (not a bribe) — a discount on their next order works well. Most say yes when asked directly.
What if I get a negative review?
Reply publicly, politely, and quickly. Acknowledge the issue, offer to fix it, and follow through. A negative review handled well builds more trust than no negative reviews at all. Buyers know no business is perfect — they want to see how you respond.
How much should I offer as a referral reward?
Enough that both sides feel it is worth acting on. For products priced ₹300-1,000, a ₹50-100 reward works well. For higher-priced products, 10-15% off. This is far cheaper than paid ads and referred buyers are more likely to become repeat customers.
Will fake reviews help?
No. Buyers spot fake reviews instantly, and it destroys trust permanently. Five real reviews with genuine photos beat fifty generic five-star ratings. Invest in the real experience instead.
How do I encourage customers to share photos?
Make it easy and rewarding. After delivery: "Would you share a photo? We would love to feature you on our page." Repost every photo you receive. When customers see others being featured, more of them share.